Max Cartier was born into a European family in Buenos Aires, at the crossroads of many cultural influences. Exploring the riches of both Latin American and European cultures and constantly surrounded by music and fine art, he was on a quest for beauty from the start.
When Max Cartier sings, his vocals resonate physically, mentally, and spiritually. The French Argentinian crooner’s bold voice bewitches and beguiles with power, poise, and passion. Attracting legendary seven-time GRAMMY® Award-nominated composer Chris Walden [Michael Bublé, Jennifer Lopez] to his corner, he instantly captivates on his 2023 independent debut EP, Words of Love, and much more to come.
“When you hear the EP or come to a show, we want you to leave “timeless, elegant, and sensuous feelings” he declares. “That’s what the music and the image need to evoke.”
Max took the long road to get here. Born in Buenos Aires, he lived in Switzerland where he attended school before spending time in London, Monte-Carlo, and Paris where he now lives. He devoted his entire life to the beverage industry, establishing himself as a sought-after producer of wine, champagne, cognac, beer, and mineral water. After decades as a proven entrepreneur and spirits magnate, he sold his industrial brewery and pondered his next chapter. Locked down in his Paris home at the onset of COVID-19, fate changed his course. Captivated by Max’s voice on the phone, an ex-partner, constantly advised him to sing. Without expecting much, he decided to meet with a variety of top vocal coaches and the Tenor of the Opera de Paris.
So, Max embraced his destiny…
“This is who I am, and it’s the most important thing I’m doing in my life,” he notes. “I thought I had a passion for producing wine, but I discovered singing and I really understand the meaning of passion now. I need to sing every day, perform, and explore and compose new music.”
Introduced through a mutual friend, he caught the attention of Walden who invited him to Los Angeles to record what would become Words of Love. He holed up at the legendary Capitol Studios in Hollywood prior to closing for renovations (historically making his recording the final session on this hallowed ground). With Walden at the helm as producer and accompaniment from an orchestra of over 50 world-class musicians, he cut seven tracks in just one day. Singing through Frank Sinatra’s storied Neumann U47 microphone, he imparted a piece of himself on each tune, infusing them with personal panache.
“I relate to the elegance of these timeless songs,” he goes on. “I get into the words and make their story my own. I’m putting in extra energy and showing everyone who I am inside. It’s like being exposed in front of the mic; you open up completely”.
